Personal | 2018 Blogging Goal
Blogging is not one of my strong points.... I procrastinate, I ignore it and quite often I just don't do it. One of the biggest hurdles in my blogging career is over coming the voice in my head that says, 'no one cares about what you have to say'. This may be true but I recently realized that there is more to blogging than just 'what I have to say'. Blogging is a form of free advertising and who doesn't love free!
In the world of websites and search engine optimization (SEO), blogging is one of the easiest ways to improve a websites visibility. Blogging adds content to a website and shows that the website is active and generating useful information. Search engines, like Google, crawl a website periodically to check for new and relevant content. Google use the information it finds to rank the website. The higher a website ranks in a search engine the more traffic it will receive.
Most people don't look past the first page of a Google search, so being on the first page is rather important for exposure. I have set a goal of writing at least two blogs a month in hopes of getting a little closer to the 'first page'. I should be writing two a week.... but I will cross that bridge when I master two a month....
I think blogging is hardest for me because it takes time; Time to cull a session and than however long it takes me to make coherent sentences from the jumble of words in my head. Culling a set of images definitely takes the longest because it requires looking through a session and picking out 10-15 images that best showcase that session. I am terrible at narrowing down images because... well, I love them all
The whole point of having a photography website is to attract the ideal family and wedding cliental, but if my ideal customer cannot find my website than it does me no good. I am hoping that commenting to blogging will also help me better understand SEO and how to market my brand and website.
If you are interested in learning more about SEO here is a easy read on the basics of blogging and search engine optimization - https://www.blogtyrant.com/beginner-blogging-seo/